Client:
Abertis
Type of event:
Annual convention
Participants:
180
Location:
RCGP, Real Club de Golf El Prat, Spain
PROJECT CONDUCTED
The entire event revolved around trust. Based on this, we created a slogan, “We believe in you”, and we reinforced it with a song, “Believe”. We also made all participants use the app that we had designed to answer the question “Why can you trust me?” before the event. Prior to the event, we prepared the various newsletters, the app with information about the day, the sizes of the shirts, gamification, and scoring questions. On the day of the convention, the group carried out three activities focusing on the area of trust and having fun. Lastly, we designed a golf tournament for all participants, regardless of level.
Los participantes recibieron un pack de pelotas de golf personalizadas, así como un detalle del logotipo creado para la ocasión. Una jornada con grandes actividades y muy buen ambiente.
INITIAL BRIEFING The convention had to revolve around the idea of trust and to ensure that all participants had a good time. It needed to offer a good catering service and be located near Barcelona. In addition, part of the activity had to be related to Fundación Altruis and Obra Social Sant Joan de Déu.