Client: Covestro
Type of event: Brand launch
Participants: 230 people
Location: Auditorio Vilaseca (Tarragona)
PROJECT CONDUCTED We designed an event that revolved around percussion with djembes. The event turned out to be amazing thanks to the widespread participation. We applied the brand’s image on elements for the activity: t-shirts, photocall, rollups. We also set up a photo booth, organised the transfer of employees from Tarragona and Barcelona and arranged for the event presenter. The entire day was recorded in a video and in the photos of the first day of Covestro.
A sensational event for the launch of Bayer’s new brand COVESTRO that will long be remembered by attendees.
INITIAL BRIEFING The communication department at Bayer asked us to organise the launch of a new brand: Covestro. They needed a grand event that the employees wouldn't forget. We had to create a great memory of this first day.